Source discipline

Simple claims need careful evidence.

Use this page to understand how to read the handbook. Strong claims should stay tied to a source, date, body, company, issue, and outcome.

Claim rules

How to judge a claim.

Official source first.

Regulator, consumer body, government, court, official company document, or ASA ruling where possible.

Exact wording matters.

A fine, complaint trend, or performance rating is not treated as proof that one household bill is wrong.

Dates and scope matter.

A source about a company, year, region, or regulator is not automatically evidence about a different bill, year, or issue.

Traffic light

How to read a finding.

Green Direct official finding

The source directly says the company, issue, date, and outcome.

Amber Context only

The source supports concern, but does not decide a household case.

Red Do not treat as fact

Be careful with unsourced allegations, merged events, or claims where the source does not support the wording.

Reader checks

Check evidence before relying on it.

01 Open the original source

Use regulator, consumer body, government, court, or official ruling pages first.

02 Check date and period

Look for the publication date and the reporting year before using a statistic or rating.

03 Separate issues

Do not merge fines, investigations, complaints, and bill disputes.

04 Match the company

Confirm whether the source is about the water company, wastewater company, regulator, or consumer body route.

05 Keep wording narrow

Use strong language only when the source directly supports it. Let source links carry extra depth.